Once you’ve decided to start a spa business, you should be prepared to take all the necessary steps to make sure you get a proper return on your investment. Running a spa business has it many challenges, but if you do the right things, the rewards are satisfying.
Starting with a business plan is one of the first things you need to do to get moving. The plan should include the name of your business and its location, your budget, staff, target market and marketing materials, the services you’ll offer, equipment you’ll need, and several spa products.
If you search the market, you’ll find different offerings for hair, nail and skin products. There are internationally known brands and there are local ones as well. Whatever brand you decide on, you should always choose professional spa products that will best serve your client’s wants and needs.
Need help in choosing the best products for your business? Here are some helpful tips.
6 Helpful Tips to Choosing Professional Spa Products for Your Business
Check the label
This is an important step you shouldn’t miss when deciding what products to get for your salon. Manufacturers are provided with a set of rules and guidelines in developing their products, and these include labeling guidelines to make sure they’re safe for the market to use.
A Food and Drug Administration (FDA) approved product is a good thing to see you on the label, whether it’s a facial cream or scrub, a shampoo or conditioner, or a perfume. A full list of ingredients (including its volume amount) should be included. And the claims should not be erroneous, like stating it’s hypoallergenic when in fact it’s not.
Choose natural and organic products
The beauty industry continues to evolve, and business owners are becoming more and more aware of the toxic chemicals present in several products used in salons. They’re making smart decisions now by choosing products made naturally and organically.
Beauty product trends change over time, and in business, you have to keep up with them. If the new trend isn’t organic, you should make a decision whether to include it to your listing or not. Not all successful spas only offer natural and organic products. They choose products that complement their business as well as their clients.
Stock up on several items and brands
A variety of items will make it more exciting for your clients as well as your employees. You can’t just settle on one brand and offer it over and over again because your clients will lose interest in it, or your employees won’t feel confident offering it. Having a variety means more options for your clients as well as your employees.
This is beneficial especially if you already have regulars. If they visit your salon every week or twice a month, you want to offer something different from what they’re used to, but only those that you know will satisfy their taste and style.
Only choose brands that are proven effective and well-known
Don’t compromise your name and your brand by settling for products that aren’t proven to be effective. You’ll put your business at risk and your client’s health as well. Even though you’re the expert in the industry, clients do their own research too. They’ll know the most trustworthy brands in the industry, and if you’re not offering it to them, you might lose their trust.
What’s the solution if money is tight? You can invest in new brands with cheaper prices. Just remember to do a trial test to make sure they’re safe and effective to use.
Consider the price
Price is important for all types of business because it plays an important role in the cashflow. If businesses set the price wrong for their product or service, it will affect their sales.
When buying items for your salon, checking out the price is a crucial step because it affects the price of your services as well. Sometimes, you may even use it as a basis for how much you want to charge, so be smart in choosing.
Stock up on travel packs and premium items
What’s better than clients visiting your salon to get a hair or nail service? Buying your stock items after getting the service. This is a double sale for you, and you want that for your business. Your employees should be trained to make an upsell.
What items should you stock on? Firstly, travel packs. Women love to do retouches and what better way to do that than have a travel pack of their favorite product. These can also serve as your freebies if you want to create better relationships with your clients.
Secondly, premium items. These might not yield sales as early as you want them to, but you should still stock up on them because you’ll never know when someone might go looking for it one day.
And also, they can serve as goals to your clients; something they might want to save money and buy in the future.
