Fitness Streaming For Profit: Monetizing Your Yoga Content And Building A Brand
More and more people are inclined toward yoga, seeing its immense benefits. Global Market Insights has already predicted that the online fitness market will bring a compound annual growth rate (CAGR) of over 30 percent by 2026.
This makes it a perfect time for yoga content creators to use this opportunity and establish themselves as a brand. In this digital age, where people stream their fitness sessions instead of a physical fitness center, yoga instructors can earn a living by using fitness selling platforms.
Let’s see how you can start your own yoga channel, earn money, and build a brand from it!
Embracing The Power Of Fitness Streaming
Many individual fitness instructors and brands have adopted fitness streaming platforms. The reason is the increasing craze for digitalization, and the benefits are immense for your business.
When you stream fitness online:
- You let the world know your presence and accessibility to your content.
- Creators can create more than one income source.
- Different ways to monetize your online content; with one-time creation, you earn multiple times.
Creating High-Quality Yoga Content
As a creator and a yoga instructor, you should always be mindful of the kind of content you will create. There are various kinds of yoga practices, and you should choose one in which you have the expertise and interest.
- Figure out your audience, their pain point, and how your yoga classes can help them.
- Once you know the demographics of your viewers, you can also determine which titles you should pick up.
- Next, while creating your video content, always be mindful of lighting, framing, audio, and the overall setting. Be clear enough in your instructions, and always consider your viewers’ expertise level.
- At last, be authentic! While teaching others, always think about how you would want to be taught. This would let you make the video in a way that everyone can understand it easily and become able to follow the steps.
Choosing The Right Fitness Streaming Platform
Asking yourself how to choose a fitness streaming platform is a part of the process. When you choose an Online Fitness platform that fits your needs and budget, you ensure to stick with it for a long time.
A rightly chosen platform opens the doors to a stable income opportunity and much more.
Follow the following steps to get started:
Pick A Platform
Once you have the content ready, it is time to choose a platform to host your yoga videos. You can upload videos or live stream your fitness sessions based on your chosen platform.
You should explore a few platforms instead of blindly choosing any random one.
Decide On A Business Model
While looking for a streaming platform, also look at the business model or revenue model it offers. Most of the streaming platforms let you earn through subscriptions, advertisements, and rentals; some also let you earn via donations.
Market Your Platform
While creating content and posting it regularly, Creators should not forget about marketing the channel. When you market, you let your target audience know about your existence.
Therefore, it is necessary to create a marketing plan and follow it to let people know about your channel and gain subscribers.
Host Live Yoga Classes
Among all the ways to earn money through your online yoga channel, hosting live yoga sessions is much more effective and loved. All you need is a yoga studio to perform all your yoga movements and start a live session.
However, it is a good idea to live stream yourself once you have earned a decent number of subscribers. Otherwise, you can always upload videos for viewers to stream on demand.
So once you have the platform and have decided on the revenue model, try streaming your content as uploads or live streams.
Monetization Strategies For Yoga Content
Next, you might ask yourself, “How to monetize yoga content” once you get all the above steps done!
There are various ways by which online video content creators earn nowadays. Streaming platforms provide a variety of options, and the creators can choose any one of them or more than one. Let’s get to know some of these options:
Paid Subscriptions
One of the popular ways to monetize your videos is via subscriptions. Creators can categorize their videos to be streamed by viewers who have subscribed. After signing up on a streaming platform, you can choose which monetization method you wish to have.
Choosing SVOD or subscription-based methods means you can decide on the subscription fee and set the frequency to weekly, monthly, or annually as the platform allows.
Viewers who want to stream your content would subscribe to your channel, which is how you would earn every time someone subscribes.
Pay Per View
Another way to monetize your content is called Pay Per View or TVOD. It is also known as a rental-based revenue model in which a viewer pays for a particular piece of video content and takes ownership of it for a specific period.
To earn more, creators can categorize a different group of content for the TVOD method, and this way, they can earn via SVOD and TVOD. Many streaming platforms, including Amazon Prime, utilize such a combination as they provide content in both of these categories.
Digital Products
Aside from earning directly from subscriptions, creators can make additional products. For example, being a yoga instructor, you can create your app and let your audience know about it.
Within the app, you can provide additional features for a specific fee; users who want to access these features would pay.
Similarly, you can sell customized workout plans, downloadable content, and a paid newsletter; these different products would help you make additional income.
Sponsorships
Getting sponsored is another way video creators make money. Brands always want creators to spread the word about them and help them connect with their audience. As a creator, you can approach various brands that work in a niche like yours.
Brands analyze the creators’ requests and their channels, such as the number of subscribers, before sponsoring a channel. Once you get the sponsorship, you get to talk about the brand or its products for a few minutes in your video, and you get paid for it.
Donations
Some streaming platforms provide you with an option to earn through donations. On such platforms, creators can request their viewers or followers to donate whatever amount they can and support their work.
Those who want to support your work can tap on the “Donate” button and fund you with their desired amount. This is another way to earn money as an online content creator!
Keeping Your Audience Engaged
To establish your channel as a brand, you need to keep your audience engaged. Once you know what kind of content you should upload and what streaming platform to choose, it all comes down to retaining your audience.
For audience retention, it is important that you implement various strategies that make your viewers feel important and motivate them to be with you in the long run. Below are some ways in which you can keep your audience engaged:
- Follow what is trending in your niche or create what other popular online yoga instructors are creating.
- Collaborate with other popular yoga instructors and surprise your fans.
- Interact with your audience; ask them questions, have a question & answer session, and respond to their comments.
- Host a giveaway; giveaways don’t have to be huge and expensive.
- Post content constantly and keep your audio and video high-quality.
Wrap Up
Similar to any industry, fitness too is a competitive industry, and creators would need to put effort strategically to rise higher. However, with everyone adopting some kind of physical activity, it is also a worthy niche.
Being a yoga instructor, you don’t have to be limited to four walls when you can reach out to the world and create plenty of opportunities to establish your brand and make more money. It is time to start your own yoga channel and stream your sessions.
By now, you know how to monetize fitness videos and how you can earn in multiple ways, whether it is through subscriptions, advertisements, rentals, donations, selling digital products, or a combination of things.
So start finding yourself an ideal streaming platform and kickstart your journey of becoming an online yoga instructor!
Take your time understanding revenue models, keep uploading high-quality content, market your channel, and gradually, you will start generating results.
